If you have an Advertising Week pass, just come to the event and DO NOT register here.
If not, the ARF and CIMM have limited number of session passes to join us for FREE.
Note: ACT ASAP, AS PASSES ARE LIMITED
Do you really know how reliable the data that underlies your decisions is?
Advertising and marketing increasingly relies upon combinations of 1st, 2nd and 3rd party data, combined and modeled to generate relevant target groups. However the process is fraught with risk to marketers because it is difficult to know how good the data are that go into the mix.
Now a new major industry initiative has been proposed involving industry associations to address this and we want you to be in on the ground floor.
Join us to discuss the idea of a standard “ingredients label” system, analogous to the nutrition labels found on foods and dietary supplements. Outline what such a label would be and how to make that concept a reality.
A Cocktail Reception will follow.