Gen Z, the first generation of true digital natives, and their impact on the consumer/advertising space demands attention. Many members of Gen Z are still quite young but tout significant household influence. The oldest members of Gen Z are diverse, socially engaged and ready for change.
This event, which is part of the ARF’s Great Minds Month, will feature an interview with the 2020 Young Pro of the Year Award winner, Maryann Stockard of Zillow Group.
Gaz Alushi, Head of Marketing Science Research at Snap, Inc., will also share new research on the drivers and influence of Gen Z. The event will conclude with a conversation with two members of Gen Z, Ari Mayhew and Briana Wills.
This event is open to ARF members. If you are not an ARF member but would like to register for this event, please contact email@example.com.