You’ve heard it before. Patients are taking a bigger role in managing their health.
But what are the consequences of this new patient-as-consumer model? And how can you engage an audience that is less compelled by the reasoned arguments that used to move the needle with physicians?
Join the ARF on August 2 in New York City to hear how the latest findings in behavioral science are uncovering the complex motivations that drive consumer healthcare decision-making. We’ve gathered together some of the top names in branding, data and tech marketing to provide a rich, multidimensional of this new audience, as well as actionable strategies you can implement immediately to drive lasting behavior change.
August 7, 2018 @ 8:00 am - August 7, 2018 @ 12:00 pm
The hype says that Linear TV is dead – and that Digital is King. What’s the real deal behind headlines like these?
The real deal is that today’s viewers have a choice and they’re choosing ways to watch that best fit their lives. TV on their phones, tablets, computers…why not?
At this ARF Leadership Lab session, you will learn what motivates consumers to view content across platforms, and to sort out how to accurately measure media usage. In this half-day, hands-on course, you’ll also see how to best evaluate ROI in today’s cross-platform world.
Get a heads-up on the challenges, risks and watch-outs in measuring total audiences.
Find out how marketers and media buyers best targe…
September 6, 2018 @ 8:00 am - September 6, 2018 @ 5:00 pm
Grocery is not going to remain behind other retail classes in online/offline, omnichannel evolution for very much longer. That’s because consumers are already expecting their experiences to seamlessly combine the best of what both online and offline have to offer.
The ARF SHOPPERxSCIENCE event will explore how CPG Brands and retailers can keep pace with consumers and implement winning solutions.
The grocery industry is playing catch up.
Overall, a study of 46k shoppers shows 73 percent of them use multiple channels during their shopping HBR 1/3/17
These customers tend to be more loyal and spend more. HBR 1/3/17
In Grocery, 2017 results show 31 percent of respondents were likely t…
October 1, 2018 @ 8:00 am - October 4, 2018 @ 5:00 pm
Claim your 10% savings on AWNY registration
The benefits to ARF members at this year’s Advertising Week New York promise to be the biggest and most valuable ever, and we’re kicking things off with exclusive savings on registration to the festival.
To claim your 10% discount, simply use the code AWARF2018 when you register at http://newyork.advertisingweek.com/register
ARF ON STAGE:
Tuesday, October 2nd on the Data Stage, time: TBD
ARF’s Scott McDonald will lead a session on:
Two Aspects of Data Integrity: Accuracy and Ethics
On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets.
On data ethics, release of the ARF…
October 18, 2018 @ 8:00 am - October 18, 2018 @ 6:00 pm
"Everything starts with the customer" - Louis XIV
Audiences today have more control over the content they consume, when they consume it, and what platform they consume it on.
As competition intensifies to attract viewers across platforms, it forcing new challenges on the industry including 1) measuring if the OTT growth has impact drawing viewers away from ad-supported video, 2) determining what viewers truly want from the experience and 3) looking at new ways to get involved with non-ad supported video (sponsorship and native advertising).
Streaming numbers are significant but not the whole story…the percentage of TV viewers who stream rose from 42 percent to 70 percent (From 2013 to…
November 8, 2018 @ 8:30 am - November 8, 2018 @ 12:30 pm
“Nobody has a crystal ball, and part of evolving a business plan is to say, I might have said we're going left, but I see the opportunity and we're going right.” - Ryan Kavanaugh, founder and CEO of Relativity Media
Companies are always trying to figure out what will happen in the future. They don’t always think of this as “forecasting”, but it is. Simply to budget for next year, firms need to make implicit or explicit forecasts about the health of the economy, the demand for their products, the action of their competitors, and a host of other factors. At FORECASTxSCIENCE, the ARF will spotlight some of the leading-edge techniques that give companies an edge in predicting such things as:
December 4, 2018 @ 1:30 pm - December 4, 2018 @ 6:00 pm