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January 2018

How Machine Learning Can Maximize Revenue For Digital Marketing

January 24 • 1:00pm2:00pm

Learn right from your desk, and join us to see how AIG’s Rapid Learning Lab is leaving traditional digital testing in the dust. Considering our market is constantly in flux, new technological inroads are always being called for, which makes it imperative to be informed on how they can help your business. Now by extending far beyond digital touch points and top metrics, AIG’s Rapid Learning Lab is using Machine Learning and Data Science to improve performance by optimizing data…

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Context is Queen

January 31 • 1:00pm2:00pm

For an advertiser, avoiding unsavoury content is clearly important. However, finding the right context for an ad can really boost its impact. If content is king, context is queen. Learn from your desk and see how MESH Experience used a unique data source based on people’s real-time brand encounters and successfully utilised in ARF Ground Truth Experiments to uncover new insight, Fiona will demonstrate the power of context and build on the learnings from ARFs 2017 original research. Learn what…

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Young Pros: Chicago Bootcamp

January 31 • 2:00pm6:00pm
FCB Chicago, Morgan St., 456 N. Morgan Street
Chicago, IL 60642 United States

The ARF Young Pros Chicago Bootcamp brings together respected industry leaders to share insights on today’s hottest topics with tomorrow’s leaders. This FREE half-day conference will feature Scott Harris – Director of Baseball Operations for the Chicago Cubs. Scott will outline the main tenets of the Cubs’ rebuild from 2012-2016, and he will discuss the roles that scouting, analytics, research, character and other factors played in many of the major player personnel decisions. Meet your fellow Chicago Young Pros and…

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February 2018

Leadership Lab: Survey Research Quality

February 14 • 8:30am12:00pm
ARF, 432 Park Avenue South
New York, NY 10016 United States

We instinctively understand that: #1—All consumer survey data is not created equally. #2—If the quality of your data is bad, then your business decisions will likely miss the mark. This is a half-day crash course on how to design, execute, and analyze consumer survey research—so that you can trust the quality of your data, and influence your organization with superior consumer insight. Specifically: Translating marketing and business objectives into appropriate research study design Designing, executing, and analyzing research study effectively…

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February 22 • 8:00am12:00pm
ARF, 432 Park Avenue South
New York, NY 10016 United States

Leveraging the latest technologies and location data can provide targeted and personalized communications and help financial institutions differentiate themselves while being relevant to their customers. Learn about the latest strategies for engaging with financial customers to create a customized, positive experience to retain current relationships and build new ones. Featured Speakers Valentina Marastoni-Bieser VP, Marketing, Cuebiq Mike Rosen EVP, Advanced Advertising and Platform Sales, NBCUniversal Juliana Gomez Director, Strategy & Insights, Univision Communications Inc.   Download agenda » SUPPORTING SPONSORS

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Women in Analytics: Your Place in the Future

February 28 • 1:30pm6:00pm
Fairmont Miramar, 101 Wilshire Blvd
Santa Monica, CA 90401 United States

Join us for an afternoon of learning, connecting and co-mentoring. This ARF Women in Analytics event in California will focus on the use of AI and machine learning whose use in media and entertainment is nascent. Will these tools become critically important? What does this mean for women in leadership? How do you develop the right skills to capitalize on these opportunities?  At this event we will explore: The future of these capabilities, How it will impact the industry, How…

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March 2018


March 27March 28
Pier Sixty, Chelsea Piers
New York City, NY 10011 United States

  Mark your calendar to attend the ARF's flagship March conference CONSUMERxSCIENCE, with its theme "Build Brand Success and Creative Impact." The conference turns its focus on a deep understanding of consumer behavior and the drivers of creative excellence.  

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April 2018


April 3 • 1:30pm6:00pm

  Gain insights on targeting brands to buyers, measuring footfall and sales attribution, connecting digital behavior and sales, and leveraging brand loyalty.  

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Young Pros: Chicago

April 5 • 5:30pm8:30pm
Chicago, TBD

  Pave Your Leadership Path.  

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April 19 • 8:00am12:00pm
ARF, 432 Park Avenue South
New York, NY 10016 United States

While ad avoidance isn't new, it is evolving. Some platforms are feeling the burn more than others. The latest will be shared on what drives ad avoidance, how it's being measured and ways for advertisers to break through the barriers.

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