The Analytics Council centers on ways to address emerging problems with ad-tech and mar-tech data, such as deep learning techniques, use of scripting platforms and analytic hubs, identity, integrating first-party and third-party data, AI in actual practice, PII compliant methods, data co-ops, and modeling RPD data, cookies and device ID’s.
The Analytics Council Committee is in the process of evaluating working group projects. If you would like to weigh in with your thoughts, please enroll in the Analytics online community and join the conversation.
Managing Director of Analytics, W2O Group
Analytics Council Co-Chairs
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