Maria Bartolome Winans
CMO, IBM Watson Customer Engagement
Global Head of Behavioral Science, Walmart Labs & Sam’s Club
Chief Marketing & Communications Officer, MasterCard
Creator, The Girls’ Lounge
CONSUMERxSCIENCE, ARF’s flagship event, focuses on a deep understanding of consumer behavior and drivers of creative excellence. Now in its 64th year, the conference features ground-breaking work in the areas of path-to-purchase, creative elements and consumer segments. The best and brightest gather from brands, agencies, media, research companies and academia to steer the future of advertising.
David Ogilvy Awards
Plus the ARF’s 24th David Ogilvy Awards, recognizing how it all comes together in outstanding campaigns that drive communication excellence in categories like Brand Transformation, Changing Consumer Behavior, and Unexpected Targeting and Segmentation.