Women in Analytics: Board of Directors
Global Insights Solutions Manager
Samsung Ads’ Marketing & Analytics Group
Kelsey Barry is a global Insights Solutions Manager in Samsung Ads’ Marketing & Analytics group. Kelsey focuses her knowledge of the marketplace to research and develop meaningful insights on the changing TV ecosystem and works to streamline and automate Samsung’s data products for internal and external stakeholders alike.
Executive Director, Consumer Insights,
The Estée Lauder Companies
Colleen Funkey began her career studying psychology at Rhodes University in South Africa. With a passion for people and understanding what drives them and why, she is curious, asks lots of questions and likes to learn something new every day. From marketing Colgate toothpaste in South Africa, to launching her own beauty care range ‘Imbali’, then unlocking insights to guide the marketing of Anheuser-Busch’s iconic beer brands and now in her role at the Estée Lauder Companies, Colleen seeks to understand the ‘why’ behind the ‘what’ in order to design brand strategies and business solutions that connect in a relevant, credible and ownable way. Great brands are built when we make meaningful connections with people, that’s why the consumer is always at the center of everything we do #consumerobsessed
Abigail Hollister is Principal at Formative Insights, a consultancy focused on helping clients build their most effective communications research toolkits and define KPIs that help deliver results. Abby focuses on research innovations and company partnerships that build out best in class solutions for client partners. Abby’s expertise includes research design and development, client relationship management, and consulting, helping partners in strategy and tactical execution of branded communications across industries. Prior to creating Formative Insights, Abby led Ameritest, a research based Brand Communications consultancy, as President where she spent 15 years honing her expertise in advertising and creative strategy and development. Additionally, Abby led development of the company’s strategic direction, implementing action plans and guiding team development and systems management.
Prior to Ameritest, she worked in Client Service at Millward Brown in Naperville, IL and in custom research for Catalina Marketing Research Solutions in Schaumburg, IL. Abby is a graduate of the University of New Mexico with a degree in Marketing Management and a minor in Psychology. One of her efforts to give back is to work with undergraduate students and career services,
Strategic Research and Innovation, Senior Manager
Toyota Financial Services
Siani Kiyonaga is the Strategic Research and Innovation, Senior Manager for Toyota Financial Services.
In this role, Ms. Kiyonaga manages a group within the Corporate Strategy Division focused on providing Toyota Financial Services research-based actionable insights to develop innovative solutions, delivering customer value and business growth.
Most recently, Ms. Kiyonaga oversaw marketing efforts for the Toyota vehicle brand as the Toyota Brand, Growth Audiences and Cross Vehicle Line Marketing, Senior Manager. In that capacity she headed a team to develop strategies and campaigns to enhance the Toyota vehicle brand, capture growth audiences including multicultural and identity-based segments and highlight the brand’s technology and safety product portfolio.
Previously, Kiyonaga was the Strategy and Business Planning Senior Manager for Connected Vehicle Technologies, a division of Toyota Motor North America. There, she was responsible for the strategic planning of Toyota and Lexus multimedia systems, including financial planning, volume forecasting, and brokering new business partnerships.
During her tenure at Toyota, Ms. Kiyonaga has held several additional positions including Business Development Manager, Product Planner, Pricing and Sales Analyst.
Before Toyota, Kiyonaga worked at Sony Pictures Entertainment, in the International Licensing, Internet Marketing Strategy and Market Research Departments.
She earned a bachelor’s degree from S.I. Newhouse School of Public Communications at Syracuse University and an M.B.A. from the University of California Los Angeles Anderson School of Management.
Managing Partner, Brand & Marketing ROI Practice,
Satya Menon leads the Brand & Marketing ROI practice within Kantar, North America. She is responsible for guiding clients in the Marketing Effectiveness suite of solutions, and for coordinating operations in the ROI Analytics center of excellence devoted to driving channel and content.
Satya has extensive experience consulting with clients across all verticals, including Retail, Finance, Technology and CPG sectors. She has consulted with multiple brands globally and within North America on ROI measurement, advertising effectiveness and brand equity research.
Satya has a unique background that spans 25+ years of quantitative market research, consulting and academic research and teaching at top business schools in the US. Prior to joining Kantar, Satya held faculty positions at the business schools of University of Chicago and University of Illinois, Chicago. Her academic research has been published in top marketing journals and she is an active presenter at industry forums like the ARF, MSI and AMA.
Satya received a Ph.D in Marketing from the Wharton School, University of Pennsylvania, and holds an MBA from the Indian Institute of Management, Calcutta.
SVP, Marketing Insights & Media Analytics Executive
Bank of America
Abby Mehta is Senior Vice President, Marketing Insights & Media Analytics Executive at Bank of America. Her current responsibilities range across the Enterprise, Consumer Banking and Wealth Management lines of business. Abby brings 20+ years of experience in harnessing consumer insights through research and analytics to develop effective customer-centric strategies that enhance the brand as well as drive the business.
Prior to Bank of America, Abby established the Center of Excellence for Customer Insights & Marketing Research at Staples. Abby integrated the brick-and-mortar and online LOBs to offer a holistic view of the customers for more effective business planning and implementation. Before Staples, as Global Head of Customer Insights for Monster, Abby managed research in 18 countries to bring actionable recommendations to her business partners across the organization. Prior to this, Abby’s served as Head of Research for Gallup & Robinson marketing and advertising consultancy, where she supported clients from a variety of Fortune 100 companies across many verticals as well as Federal agencies. Abby started her career as Assistant Professor of Advertising at the Newhouse School of Communications at Syracuse University.
VP, Marketplace Insights,
Levi Strauss & Co.
Barb is Senior Director, Global Marketplace Insights, for Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeanswear, founded over 160 years ago. Barb leads the company’s insights efforts and, along with her team, works across the business to help inform strategy and tactics in areas such as Marketing, Merchandising, Design, Retail and Ecommerce. In the sixteen years prior to LS&Co., Barb worked for The Clorox Company in Insights leading Shopper, Advanced Analytics and in her last role, Cleaning and International. She has a breadth of experience across Insights specialties as well as across a variety of product categories. Her first role in Insights was with Nielsen, onsite with what was then Kraft General Foods. Prior to this she worked in Corporate Banking in New York City. Barb holds a B.A. in Economics and Political Science from Colgate University and an MBA in Marketing and Organizational Development from the University of Rochester’s Simon School of Business.
Head of Global Business Insights
Heather O’Shea is a passionate digital ad insights leader with over 14 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. She is currently head of global business insights at Snap. In her role, she produces thought leadership to educate the advertising industry and marketing community on how mobile and Snapchat advertising performs through data-driven insights and empirical evidence.
Prior to joining Snap, she led the media and creative effectiveness practice in North America at Kantar. Here she launched and evangelized new solutions meant to accurately capture media performance in an ever evolving and complex media landscape. At Twitter, she was the Global Agency Research and Data Strategy Lead, where she addressed research hypotheses in partnership with advertising agencies that identified shifting media consumption behaviors. At UM, Heather led measurement, consumer insights and campaign optimization across all Johnson & Johnson brands as the vice president of research, J3. During her career, she has conducted market and media research for a wide variety of advertisers, including Colgate-Palmolive, Sony, and Campbell’s. She received her M.B.A. in marketing from Baruch College at the City University of New York.
EVP, Omnichannel Media Solutions
Media Center of Excellence
Jennifer advises the world’s top CPG companies and their media agencies on how integrated data and prescriptive analytics can significantly improve campaign performance and achieve measurable sales lift. She helps brands strategically target, measure and optimize their campaigns across channels, saving them millions of dollars in the paid owned and eared media space. Her global expertise crosses several critical business functions including marketing, general management, innovation, analytics and operations, offering a unique integrated perspective to improving business results. In addition to her brand strategy work she is a recognized media and CPG industry thought leader, frequent contributor to top advertising publications and a sought-after speaker for key industry organizations, including ANA and ARF. Jennifer has an MBA in Marketing from Northwestern University’s Kellogg School of Management. Follow her on Twitter at @JenniferJPelino.
Senior Director of Activation Product Development
Audrey is a Senior Director of Activation Product Development at Oracle Advertising, where she is responsible for delivering intelligent activation data products that allow for advanced decisioning around whom to target in addition to when, where and why to target them. Drawing from years of adtech experience, Audrey’s expertise is in building scaled and robust systems that bring data to life through data science. She is passionate about making data science approachable and accessible through simple and streamlined design and systems that support continual experimentation and insights for those in the world of advertising.
She has worked in digital marketing data science since 2012. Audrey has experience in constructing data science products for audience, measurement, optimization, and identity. She holds a Bachelor of Arts in integrated science and mathematics from Northwestern University and a Masters of Arts in statistics from Harvard University.
SVP, Head of Analytics, NA
One of Essence’s first employees in the US and a founding member of our team in New York, Tiphaine first joined Essence in London in 2009. In her time at Essence, Tiphaine has held multiple leadership positions, leading teams of data scientists and researchers in charge of developing advanced data models and analytics programs for our clients.
Tiphaine holds a MBA from New York University, a masters in global communication and brand strategy from ISCOM Paris, and a B.A. in Business and Marketing from IUT de Sceaux.
Cara is a VP, Research & Analytics at iHeartMedia where she leads a team responsible for insights and data-led support and strategy for cross media and digital marketing partnerships. Prior to joining iHeart, Cara developed a consulting practice that focused on helping clients maximize the use of third party data sets in targeting and insights, and has led data and research teams at Conde Nast, the Guardian News & Media and across various media agencies. Her experience spans insights and data specialties, as well as, across a variety of product categories including CPG, telcom, luxury goods, among others. In her spare time, she lectures for Syracuse University’s Online Masters program in Communication. She currently lives in New Jersey with her husband and three children.
Brand Insights & Analytics Director
Strategic Insights Group, UnitedHealth Group
Marta leads brand insights and analytics across the UnitedHealthcare brand and businesses. In her 4 years focused on UnitedHealthcare – she’s delivered insights to guide brand strategy, inspire impactful advertising and measure campaign performance across a modern media mix. Prior to joining UnitedHealthcare in 2016, Marta worked at 3M for 6 years conducting a wide array of B2B and B2C global research across a variety of products and brands including Post-it®, Thinsulate, Scotch, ScotchBrite, Command, Nexcare and Filtrete. Marta has a BA in Psychology and MA in Counseling Psychology from the University of St. Thomas in Minnesota. Marta enjoys family time with her husband, young son and dog; likes to explore new restaurants in the Twin Cities and aspires to see every Best Picture Nominee each year prior to the Oscars airing.