Anil Mathur (firstname.lastname@example.org) is Brodlieb Distinguished Professor of Business and chairperson of the marketing and international business department at the Frank G. Zarb School of Business, Hofstra University, in Hempstead, New York. His research focuses on consumer behavior, research methodology and neuromarketing. In addition to publishing in various journals, Mathur is coauthor (with George P. Moschis) of Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles and Well-Being (Paramount Publishing, 2007), among other books.
George P. Moschis (email@example.com) is a professor of management at Mahidol University, Bangkok, Thailand. He recently retired from Georgia State University, where he had begun this research. In addition to his academic scholarship, he has consulted for major corporations and has served as an expert witness on high-profile litigation cases.