Impatience, immediate action, instant gratification, even some impulsiveness—these are just a handful of descriptors for behavior today. We have all been empowered and emboldened by information. With our phones acting as supercomputers in our pockets, we can find, learn, do, and buy whenever the need arises—or the whim strikes.
People are making on-the-spot decisions. Search interest in “open now” has tripled in the past two years. At the same time, searches for “store hours” have dropped.
Mobile searches related to “same day shipping” have grown over 120% since 2015 as people people are no longer willing to wait even a few days for their order to arrive. We can also see that searches for “same-day shipping” peak first thing in the morning. Rather than running an errand on the way to work, people are turning to their devices with the expectation that they can find a business that can help them immediately.
Fast and frictionless is now table stakes, and the basics—like load time—can make or break you. In fact, 53% of visits are abandoned if a mobile site takes longer than three seconds to load.
Google’s VP of Marketing for the Americas Lisa Gevelber.
Lisa Gevelber. Micro-Moments Now: 3 new consumer behaviors playing out in Google search data. think with Google.
To read the complete survey click to visit think with Google.