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Summary
Investing in inclusive content and advertising is essential to connect with customers in demonstrating brand commitment to the causes they care about, according to Nielsen’s Charlene Polite Corley. With Nielsen research supporting how critical representation is to the future of media and brands, Charlene focused on women’s lack of representation to exemplify the missed opportunity in excluding more than half the U.S. population from advertising and content. Nielsen’s findings indicated slow progress in advancements and advertisers were urged to drive inclusion at every step of the production chain, both on screen and behind the camera, and use their media influence to demand more representative programming.
