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Summary
The ARF’s Jay Mattlin brought together the presenters from Day Two’s Diversity in Advertising track to expand on the common themes and findings from their individual studies. The panel agreed that, in communicating to diverse audiences, mere representational casting or presence in ads and content was not enough. Creative that resonates with multicultural audiences needs to incorporate elements of empowerment, appear in representative programs, and show underrepresented groups in positive, non-stereotypical ways. The following are edited highlights from the panel discussion.
