This content is currently only available to AUDIENCExSCIENCE registrants. You must log in to your MyARF account at the upper right corner of your screen to access the event content. If you are logged in and still don't see the content, please hit browser refresh or log out and log in again.
If you need any assistance, please contact us at
registration@thearf.org.
Summary
The presenters were given an opportunity to break legacy rules and reimagine the ad experience from the ground up. Making the ad experience should be as enjoyable as the content itself and as effective as possible for marketing partners.