ARF Academic Journal Highlighted for Industry Authors, Expansive Themes

ARF Academic Journal Highlighted for Industry Authors, Expansive Themes

  • JOURNAL OF ADVERTISING RESEARCH
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Summary

In December 2020, the Journal of Advertising Research published an independent seminal bibliographic study that identified key publishing trends since the academic journal’s inception in 1960. Now, a more granular overview expands on those findings to reveal the prominence of practitioner authors amid a wide range of themes, while encouraging future submissions.

Naveen Donthu (ndonthu@gsu.edu) is Distinguished University Professor and Vachel Pennebaker Research Chair at Georgia State University in Atlanta. His research expertise is in marketing productivity and ROI, electronic commerce and word of mouth, trade promotions and outsourcing sales and marketing. Donthu has published more than 100 articles in various peer-reviewed journals and is editor-in-chief of the Journal of Business Research.

Weng Marc Lim (limf@wengmarc.com) is an adjunct professor at Swinburne University of Technology in Australia. He is also a dean, Head of School, and full professor at the university’s campus in Malaysia. Lim’s work can be found in various peer-reviewed journals as well as in presentations for United Nations Educational, Scientific and Cultural Organization and the World Economic Forum.

Satish Kumar (skumar.dms@mnit.ac.in) is an associate professor in the department of management studies at Malaviya National Institute of Technology Jaipur, India. Also widely published, Kumar is an adjunct associate professor in the School of Business at Swinburne University of Technology’s Malaysia campus.

Debidutta Pattnaik (debidutta.pattnaik@woxsen.edu.in) is an assistant professor at India’s Woxsen University School of Business whose work can be found in various academic journals.