video view measurement

How Facebook, Snapchat, YouTube, and Twitter count a video view – via Business Insider (source: Pressboard)

• Posted: October 28, 2016

Facebook, YouTube, Snapchat, Twitter, Vine, and Instagram all use slightly different methods to measure their video views, which makes comparisons quite complicated.

Pressboard, a content marketing platform, recently published a useful presentation outlining the different video view metrics and the company has kindly let us republish it here. 

http://www.businessinsider.com/how-facebook-snapchat-youtube-vine-instagram-twitter-count-video-views-2016-10?pt=385758&ct=Sailthru_BI_Newsletters&mt=8&utm_source=Triggermail&utm_medium=email&utm_campaign=email_article/#there-are-lots-of-things-to-consider-autoplay-time-spent-viewability-and-which-platform-the-user-is-on-3