video view measurement

How Facebook, Snapchat, YouTube, and Twitter count a video view – via Business Insider (source: Pressboard)

Facebook, YouTube, Snapchat, Twitter, Vine, and Instagram all use slightly different methods to measure their video views, which makes comparisons quite complicated.

Pressboard, a content marketing platform, recently published a useful presentation outlining the different video view metrics and the company has kindly let us republish it here. 


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