Gen Z, the generation of teens following Millennials are the next target of marketers, according to Ashley Rodriguez, writing for Advertising Age.
Members of Gen Z have their own unique set of characteristics:
-Practical and value conscious.
-Seek best quality at the right price.
-Risk takers who thrive on discovering something new and different.
-Creative and entrepreneurial.
-Want to be unique and not blend in.
-Consider technology as a given since they were raised with it.
-Utilize the vast amount of available information.
-They’re loyal once they find a brand, product or service that they like.
-Have great potential as brand ambassadors.
-Use social media to instantly share both good and bad experiences with a brand.
-Focus on a rental, rather than ownership model, such as cars and formal dresses.
-Drawn to nostalgia.