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Take the 2nd Annual ARF Organizational Benchmark Survey

  • ARF

The Organizational Benchmark Survey was developed to examine the dramatic changes taking place in advertising and marketing research organizations in recent years. Developed by the ARF Analytics Council, last year’s survey produced a set of reports covering the advertiser, agency, research company, media & entertainment and consultancy sectors. The ARF also released access to the raw data for members to interrogate themselves via our interface. (Note, you must download the free Tableau reader before doing so. Find instructions on how to do so here). These reports and the database have been helpful to members in understanding how their organization compares to others in their sector, with respect to management of the insights and data analytics functions.

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NYCU: Opinions On Employee Activism

Fortune Magazine reports data showing that employees overwhelmingly believe speaking up against their employers is risking their jobs. Yet, employees also strongly believe that it is right to speak up. Colvin, G. (2020, September 21). The Activist Employee Hasn't Gone AwayFortune.

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The Organizational Benchmark Survey Database

  • THE ARF

Our first, annual benchmark survey looked into the dramatic changes that occurred in advertising and marketing research organizations from 2018-2019. We have delivered a series of reports: the advertiser, agency, research, media & entertainment and consultancy report. Now, the ARF has released the interactive access via a searchable database. Members can interrogate the data and findings themselves and query segmentations such as job title, category, structure, size and investment trends.

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  • Article

NYCU: AUDIENCExSCIENCE 2020 - Keynotes & Interviews on Today's Most Challenging Issues

AudienceXScience: Keynote - Collecting Data During a Global Pandemic (Monday - 9/21/20) With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time. Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau AudienceXScience: Why Driving a Strong Brand Still Matters (Monday - 9/21/20) In today’s uncertain times, consumers are looking to Brands to respond in appropriate ways to address their health and economic issues. How have brands pivoted in their marketing journey? Has it changed from the previous, highly activation-focused approach? Today, does having a strong brand matter? And, do we need to drive it with marketing investments, or is delivering appropriate experiences enough? At the heart of these questions is marketers’ ability to assess and quantify the value of a strong brand and understand what marketing can do to improve brand equity. Abby Mehta – SVP, Marketing Analytics & Insights Executive, Bank of America


AudienceXScience: The Future of TV is NOW - Implementing an Audience-First Approach (Tuesday - 9/22/20) As consumers are met with more screens and choices, advertisers must leverage technology to maximize TV’s brand-building power. Moving beyond age and gender is the first step to finding and motivating audiences across time, screen and location. Nicolle Pangis, CEO of Ampersand, will share how multiscreen TV campaigns, backed by insights, scaled inventory and advanced measurement have become simpler. Nicolle Pangis – CEO, Ampersand; Moderator: Jane Clarke – CEO, Managing Director, CIMM
AudienceXScience: The Future of Advertising Investment (Tuesday - 9/22/20) This highly anticipated presentation covers the near-term and long-term impacts of COVID-19 on TV and film industry economics, with a special focus on advertising positives and negatives. Laura Martin, CFA & CMT – Entertainment & Internet Analyst, Needham & Company, LLC
AudienceXScience: The Future of Audience Measurement (Tuesday - 9/22/20) Most marketers agree that a common framework for measuring video and audio is needed. But as the sources of video and audio continue to multiply, so do the places and devices where viewing and listening take place. Some source/device/place combinations have multiple viewers/listeners, others only one. Some deliver targeted audiences and some don’t. Some viewing/listening conditions inspire high levels of attention, some lower. What is the best path forward for unified video/audio measurement across this fragmented landscape? Are we making progress, running in place or falling behind?
AudienceXScience: Media’s Role in Diversity (Tuesday - 9/22/20) In the wake of social unrest and the Black Lives Matter momentum in the U.S., many companies are reacting. CBS is one of them. It is committing at least 25% of its script development budget to creators and producers who are black, Indigenous or people of color (BIPOC), starting with the 2021-22 development season. How are programming and content – which have the power to shape perspectives and drive conversations around critical issues – being driven by audience measurement, analytics, market, program and advertising research? Radha Subramanyam – President and Chief Research and Analytics Officer, CBS
AudiencexScience: ARF Social Measurement Council Workshop (Tuesday - 9/22/20) Members of the ARF Social Media Council’s Steering Committee—decision-makers at major brands, agencies and platforms—will provide an overview of the Social Council’s Social Media Field Guide being developed by the Council. Topics include: measurement of paid/owned/earned social media, measurement of influencers and case studies on the impact of social media on lower-funnel metrics. JP Beauchamp – SVP, Media Center of Excellence, IRI Danti Chen – Head of Applied Data Science & Insights, SVP, Global Intelligence, Weber Shandwick Jon Farb – Chief Product Officer, ListenFirst Amy Laine – Principal Market Analyst, Social Insights Program Team Lead, IBM; Co-Chair, Social Council Danny Landau – Senior Director, Research and Analytics, Talkwalker Shelley Murphy – VP, Media Center of Excellence, IRI Andrew Reid – EVP, Data Products, Weber Shandwick; Co-Chair, Social Council
AudiencexScience: Accurate Portrayal of Women and Girls in Advertising = Sales Lift (Tuesday - 9/22/20) While increasing attention is being paid to the social implications of representation in industry, politics and media, there has been less attention paid to the business case for accurately and positively portraying women and girls in media and advertising…until now. Women, who influence 85% of consumer goods purchases, are now demanding the “advertising world needs to catch up to the real world.” Now, there’s proof that doing just that can boost the bottom line. Campaigns that accurately portray women and girls can garner incremental sales lifts of up to $2 million. Hear how you can determine whether you are indeed gaining a sales lift by ensuring equality in marketing messages while also supporting your brand mission. Nadine Karp McHugh – President, SEEHER, ANA Jennifer Pelino – SVP Omni Channel Media, Media Center of Excellence, IRI
AudienceXScience: How Can Disruption Accelerate Growth? (Wednesday - 9/23/20) Disruption has a huge impact on society and our industry. It also creates the potential to accelerate growth. How can marketers better understand the evolving relationship between humans and technology, and harness that to plan for and guide them through disruption? To be discussed in this conversation: how connecting data will break down organizational silos, bring to light a more profound understanding of consumers, and allow clients to deliver time-sensitive, customized experiences at scale. Reed Cundiff – CEO, Kantar NA Moderator: Mary Ann Packo – Chair, Board of Directors, ARF AudiencexScience: Industry POV with Comscore (Wednesday - 9/23/20) Bill Livek, CEO and Executive Vice Chairman of Comscore, joins ARF President & CEO Scott McDonald to share his perspective on the rapidly evolving media landscape, and to discuss why he believes TV will never be the same – and neither will its currency. Bill Livek – CEO and Executive Vice Chairman, Comscore Scott McDonald, Ph.D. – President & CEO, ARF

The 1st Annual Organizational Benchmark Survey—The Consultancy Report

  • THE ARF

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The consultancy report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and how satisfied they are with their department.

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  • Article

NYCU: In Brief: More Female CEOs

TWO MORE THINGS More Female CEOs The next Clorox boss will bring the number of Fortune 500 women CEOs to 38, the highest yet. Source: Wahba, P. (2020, August 3). Next Clorox boss will bring the number of Fortune 500 women CEOs to 38, highest yet. Fortune.


2020 Emmy Nominees for Best Commercial Two Super Bowl spots are among the 2020 Emmy nominees for Outstanding Commercial, and all five spots come from seasoned creative brands that have been nominated before. (Note: all of the commercials are at least 57 seconds long). You can listen to any/all of the five nominees by using the link: Source: Nudd, T. (2020, July 28). Here Are the 2020 Emmy Nominees for Best Commercial. Muse By Clio.

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Career Skills – Strategies, Steps & Success (Event Summary)

  • WOMEN IN ANALYTICS

The July 30 ARF’s Women in Analytics event was about honing career skills. Five esteemed female leaders shared the skills they hold near and dear and how they developed them over the years. After the presentations, attendees joined small moderated breakout sessions, where they had the opportunity to ask speakers questions about their careers and how they conquered barriers along the way.

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NYCU: Working from Home & Return to the Office

A survey of ad industry employees reveals uneasiness and worries about working remotely as well as returning to the workplace. According to a Nabs survey, staff well-being needs to be a greater priority for businesses. The organization conducted a poll of more than 500 industry employees on their job status, working challenges, pressures and coping mechanisms. When asked what they were struggling with the most during lockdown, 57% of respondents cited a lack of motivation and drive, while 52% said it was anxiety. Only 6% of employees said they were not struggling with any well-being issues. Managers are also seeking more support from their employers: 43% said they wanted additional help to better manage their teams and cope with the increased emotional challenges among staff. As businesses prepare to reopen offices, 61% of employees said they felt a return to the workplace would be unsafe or increase their anxiety. However, working at home is also presenting challenges, with 51% reporting suffering from physical problems due to at-home working and 48% saying they are not getting enough exercise. Eighty-eight percent want to work from home more and 48% were keen for more flexible start and finish times to support their transition back to the office. Seventy-six percent were missing the spontaneous conversations, rapport and social aspects of work. Only 16% said they never wanted to return to the office again. Source: Kiefer, B. (2020, July 10). Industry employees anxious and unmotivated to return to office, survey finds. campaignUS.    

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The 1st Annual Organizational Benchmark Survey—Media & Entertainment Report

  • The ARF

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The media and entertainment report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and also how satisfied they are with their department.

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YP Share Group – Managing Remotely (Up, Down and Sideways)

The focus of the ARF’s Managing Remotely Share Group was how to effectively communicate up to a team leader, down to a direct report or laterally with other team members. Cole Strain, Head of Measurement Solutions at Pinterest shared his strategies and experience with remotely managing people and projects. Following the presentation, attendees joined small moderated breakout sessions where they discussed personal and professional challenges while working remotely, including creative ways to connect, a new work/life balance, and how to continue these practices if or when there is a return to the office.

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