social campaigns

The Impact of COVID on Social Advertising (Event Summary)


The third installment of the ARF Social Council webcast series provided an update on changes in the popularity of different types of influencers, how brands have shifted their social media strategies to maintain brand loyalty as consumption patterns have been disrupted by the pandemic, and how usage of social media has changed. This event provided a better understanding of where the influencer market is going and how to best react to the current situation. Editor’s Note: The full summary is available to members only.

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How brands like Netflix and Spotify use data visualization for social campaigns (source: ClickZ, from Asia)

Examples discussed below available by clicking here.

The article points out that visualization of data is often overlooked or deprioritized – especially in Asia and describes two consumer-facing campaign examples that should put data visualization back on your radar.

In order to promote its TV show Narcos, which tells the story of Pablo Escobar and the Medellin cartel, Netflix created infographics that brought the economy of the Columbian cocaine trade to life in a socially engaging way.

Spotify's Found Them First gave music fans a way to prove that they were really into certain bands and singers before they became famous. Listening data was used to show users all the artists they had discovered ahead of other Spotify users. Within weeks of the site’s campaign launch, it had received more than 1 million visits and more than 100 million social media impressions, without any media spend.