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• Article

Insights Studio: Modellers Unite! MMM After the Crisis (Event Summary)

• VIRTUAL INSIGHTS STUDIO SERIES

COVID-19 is challenging the role of marketing mix models (MMM) and casting doubt on models developed before consumption patterns were impacted by the pandemic. This Insights Studio featured marketers on the front lines who are solving unprecedented challenges in real time. Editor’s Note: The full summary is available to members only.

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