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Nielsen

The Opportunity in Multicultural Programming

The right content, and a little buzz, can generate mass appeal.

Today, we are entering a brave new world where the trade-off between the mission of creating content that connects with culturally unique groups and margin (advertising dollars) might well be broken. That means we may have an entirely new paradigm at play. Well-crafted programming that addresses culturally relevant issues can win a broader audience, and open entirely new pockets of profit potential.

Join us to hear industry experts from Nielsen, The Cambridge Group, NBCU Telemundo, IW Group and the National Association of Independent Latino Producers for a dynamic discussion of this brave new world, and the challenges and opportunities it presents for programmers and advertisers alike.

Speakers
Moderator: Don Johnson – Principal, The Cambridge Group, a Nielsen company
Rosa Alonso – Director, National Association of Independent Latino Producers Board and CEO, Rosa Alonso Media
Bill Amada – Chairman and Chief Connectivity Officer, IW Group
Reny Diaz – Insights and Strategy, NBCU Telemundo Enterprises
Chris Fosdick – Principal, The Cambridge Group, a Nielsen company
 

 

 

Agenda
8:30-9:00 AM ET: Networking Breakfast
9:00-10:15AM ET: Program

Timing IS Everything: Purchase-Driven Planning – the New ROI Paradigm

 

Discover how to use a totally new approach to media planning and evaluation that Nielsen Catalina Solutions calls Purchase-Driven Planning. Learn how to drive ROI and why this new approach differs from current concepts such as Recency, so you will gain a greater understanding of how media works. This new approach can be utilized to maximize ROI across TV and Digital ad campaigns for CPG products — before the media is purchased.

Advertisers can also determine if their creative is driving sales, and which audience segments are most responsive to it.  We’ll share our roadmap, which includes expanding this solution to additional media platforms and more! Led by Leslie Wood Chief Research Officer, Nielsen Catalina Solutions.

 

Media Forum

How Advertising Works: Building Brands between the Ears

Free for ARF Members

Join us on December 1st for the ARF’s Media Forum for an informative salon forum on the importance of sound.

  • Neuro-Insight will present “The Radio Revolution: The Neuroscience behind the Power of Radio Advertising”
  • Turner Broadcasting presents “Breakthrough: The Role of Audio in TV Commercials”
  • Nielsen will discuss brand-new comparable metrics report for radio, TV, digital and mobile examining how many people use media for how long and how often


ARF Host:

Gayle Fuguitt – CEO and President, The ARF

Speakers:
Tony Hereau – VP, Audience Insights, Nielsen
Mark Loughney – VP, Research, Turner Broadcasting
Radha Subramanyan – President, Insights, Research & Data Analytics, iHeartMedia
Pranav Yadav – Chief Executive Officer, Neuro-Insight US

 

 

Agenda:
8:30–9:00am: Breakfast & Networking
9:00–11:00am: Program
11:00–11:30am: Networking

 

 

 

Consumer Neuroscience Update: An Increasingly Integrated Industry Outlook

On October 28th, the ARF and leaders from Nielsen’s Consumer Neuroscience practice present an exclusive, member only session that will provide an update on trends in the consumer neuroscience industry.

As the field of consumer neuroscience grows in size and matures in sophistication,
many exciting forms of integration are taking place. It is evidenced by early signs
of economic consolidation, such as Nielsen’s recent acquisition of Innerscope Research. A parallel trend towards integration of methodologies is illustrated by new multimodal products for advertising assessment that combine neurometric, biometric, eye-tracking, facial coding, and self-report, to provide unprecedented diagnostic richness. Finally, emerging examples of the integration of neuroscience results with unique in-market data are yielding new evidence for the validity of using neuroscience-based observations to predict marketplace outcomes.

SPEAKERS:
Mark Loughney – VP, Research, Turner
Carl Marci, MD – Chief Neuroscientist, EVP Sales & Marketing, Nielsen
Michael Smith, PhD – VP, Consumer Neuroscience Solutions, Nielsen
Dr. Horst Stipp – EVP, Research & Innovation: Global & Ad Effectiveness, The ARF
Joe Willke – President, Nielsen Consumer Neuroscience

Join us at this Thought Leader Event to:

  • Review recent neuromarketing trends
  • Provide a unique opportunity to discuss their implications
  • Help advance the use of neuroscience to improve consumer insights.

The C-Suite Mobilizes

During Advertising Week, leaders in the world of media measurement and analytic services participated in a panel discussion, which was moderated by Gayle Fuguitt, President and CEO, ARF.  The “The C-Suite Mobilizes” panel discussed and debated two major issues:

-When will analytic and measurement functions look, feel and act as smartly as your mobile phone?

-How is the C-Suite leading us out of the “Frankenmetrics” world?

Participants in this panel:

Artie Bulgrin, SVP, Global Research & Analytics, ESPN

Steve Hasker, Global President, Nielsen

Bill Livek, Vice Chairman & CEO, Rentrak

Pierre Le Manh, CEO, Ipsos, North America

Andrew Appel, President & CEO, IRI

Lori Hiltz, CEO, Havas Media, North America

Serge Matta, President & CEO, comScore

Brian Wong, CEO/Founder, Kiip

The participants discussed the dramatic changes and fragmentation in the field of media measurement and demographic currencies, the lack of standards across media platforms, the development of large cross-platform measurement services, the influence of big data and many other critical issues.

Gayle concluded the panel by presenting a final question to all participants: “Looking ahead five years, how will buyers and sellers be transacting in the year 2020?”
Speaking at this Advertising Week panel, Nielsen Global President, Steve Hasker, discussed his company’s “total audience measurement tool,” which the company will roll out by the end of 2015.  This product will provide a way to measure audience across all platforms, so that advertisers and media companies will be able to track viewership of digital and TV content in an apples-to-apples fashion, according to Nielsen.

Steve Hasker also stated the CBS will begin to include Nielsen’s digital audience measurement in its TV ratings, according to reporting by Steven Perlberg, The Wall Street Journal.

 

 

 

The Number of TV Households Remains the Same According to Nielsen

 

According to an article in Media Life Magazine, Nielsen reports that the number of TV households will remain the same this season as it was last season. In order to be included in the measurement, households must have “at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable set-top-box or satellite receiver and/or with a broadband connection.”  This number stands at 116.4 million households.  

There was a 0.3% increase in the total number of people in those households rising to 296.8 million. Hispanic, Black and Asian households increased.  Nielsen attributes this shift to population growth.

Nielsen also reported that the percentage of homes that receive traditional TV signals from broadcast, cable, satellite or telco companies, or have a broadband internet connection decreased from 96.1% to 95.2%.

See all 5 Cups articles.

 

 

 

Consumer Neuroscience Update: An Increasingly Integrated Industry Outlook

On October 28th, the ARF and leaders from Nielsen’s Consumer Neuroscience practice present an exclusive, member only session that will provide an update on trends in the consumer neuroscience industry.

As the field of consumer neuroscience grows in size and matures in sophistication,
many exciting forms of integration are taking place. It is evidenced by early signs
of economic consolidation, such as Nielsen’s recent acquisition of Innerscope Research. A parallel trend towards integration of methodologies is illustrated by new multimodal products for advertising assessment that combine neurometric, biometric, eye-tracking, facial coding, and self-report, to provide unprecedented diagnostic richness. Finally, emerging examples of the integration of neuroscience results with unique in-market data are yielding new evidence for the validity of using neuroscience-based observations to predict marketplace outcomes.

SPEAKERS:
Mark Loughney – VP, Research, Turner
Carl Marci, MD – Chief Neuroscientist, EVP Sales & Marketing, Nielsen
Michael Smith, PhD – VP, Consumer Neuroscience Solutions, Nielsen
Joe Willke – President, Nielsen Consumer Neuroscience
Dr. Horst Stipp – EVP, Research & Innovation: Global & Ad Effectiveness

Join us at this Thought Leader Event to:

  • Review recent neuromarketing trends
  • Provide a unique opportunity to discuss their implications
  • Help advance the use of neuroscience to improve consumer insights.