The right content, and a little buzz, can generate mass appeal.
Today, we are entering a brave new world where the trade-off between the mission of creating content that connects with culturally unique groups and margin (advertising dollars) might well be broken. That means we may have an entirely new paradigm at play. Well-crafted programming that addresses culturally relevant issues can win a broader audience, and open entirely new pockets of profit potential.
Join us to hear industry experts from Nielsen, The Cambridge Group, NBCU Telemundo, IW Group and the National Association of Independent Latino Producers for a dynamic discussion of this brave new world, and the challenges and opportunities it presents for programmers and advertisers alike.
Moderator: Don Johnson – Principal, The Cambridge Group, a Nielsen company
Rosa Alonso – Director, National Association of Independent Latino Producers Board and CEO, Rosa Alonso Media
Bill Amada – Chairman and Chief Connectivity Officer, IW Group
Reny Diaz – Insights and Strategy, NBCU Telemundo Enterprises
Chris Fosdick – Principal, The Cambridge Group, a Nielsen company
8:30-9:00 AM ET: Networking Breakfast
9:00-10:15AM ET: Program