According to a fresh forecast from BIA/Kelsey, 2021 U.S. annual mobile ad spending will reach $72 billion. That’s up from $33 billion last year, by the research firm’s reckoning. If accurate, mobile ad spending will see a 17% compound annual growth rate through 2021.
The smartphone’s location-tracking abilities and portability, combined with users’ transitory behavior, make location-targeted content a natural fit.
Of the overall mobile ad spend, the location-targeted portion is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021.