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media habits

Pew Research Center’s State of the News Media 2015 Report

Pew Research Center’s Journalism Project updates its annual report examining American journalism. The 2015 edition includes 13 fact sheets on various segments of the industry from cable TV to print sources, ethnic media as well as digital news.

This report tracks the expanding and diversifying news industry. Mobile, desktop, social, and podcast news habits are evolving rapidly; however, traditional sources of news continue to be viewed and read.

Key audience trends include:

-Network news viewership has increased by 5% in the evening and 2% in the morning.

-Average evening broadcast local tv news viewership has increased by 3%.

-Prime-time cable median viewership has decreased by 8%.

-Daily and Sunday newspaper circulation has decreased by 3%.

-39 out of 50 news sites get more traffic from mobile devices than from desktop computers.

(Pew sourced the above data from Nielsen Media Research, the Alliance for Audited Media, and comScore Media Metrix.)

The increased use of digital news sources adds to the multiplicity of choices for consumer. Pew will continue to track the impact on viewership.

 

For more on this topic, check out the Media Tab in Morning Coffee.

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