media habits

Pew Research Center’s State of the News Media 2015 Report

Pew Research Center’s Journalism Project updates its annual report examining American journalism. The 2015 edition includes 13 fact sheets on various segments of the industry from cable TV to print sources, ethnic media as well as digital news.

This report tracks the expanding and diversifying news industry. Mobile, desktop, social, and podcast news habits are evolving rapidly; however, traditional sources of news continue to be viewed and read.

Key audience trends include:

-Network news viewership has increased by 5% in the evening and 2% in the morning.

-Average evening broadcast local tv news viewership has increased by 3%.

-Prime-time cable median viewership has decreased by 8%.

-Daily and Sunday newspaper circulation has decreased by 3%.

-39 out of 50 news sites get more traffic from mobile devices than from desktop computers.

(Pew sourced the above data from Nielsen Media Research, the Alliance for Audited Media, and comScore Media Metrix.)

The increased use of digital news sources adds to the multiplicity of choices for consumer. Pew will continue to track the impact on viewership.


For more on this topic, check out the Media Tab in Morning Coffee.

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How to Bridge the Generational Screen Gap

Millward Brown Digital found that while younger audiences consume less TV than older generations, the majority of consumers across all generations still rely on laptops or PCs. The study, which was cited in AdAge, also found that “for low-attention tasks, audiences prefer smartphones, but that as the amount of time spent on a task increases — usually after a five-minute threshold — so does laptop and PC usage for all groups. Screen size and speed were the biggest determinants of screen preference across generations.” Read more »

African American Media Usage Outpaces Across Platforms

“African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts,” according to Nielsen. Specific findings:  Read more »

Content is King, But Viewing Habits Vary By Demographic

Nielsen’s recent Total Audience Report highlights differences in modes of content consumption among ethnicities. In the last quarter, Black viewers spent more time watching traditional television than any other ethnic group. On the other hand, Asian Americans’ time spent watching traditional TV dipped 6% from the same period last year. Their time spent watching online video, however, increased by 17%. Read more »

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