marketing and media mix

NYCU: Attribution Remains a Top Issue

Posted: November 11, 2021

Although not a new concern, attribution is more urgent than ever as platforms multiply and privacy rules are changing.

Posted: July 17, 2020

Third party-cookies are disappearing. Will that mean the end of a marketer’s ability to assess the impact of ads on different platforms? The ARF’s Paul Donato remains optimistic.
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