Tips to Increase Engagement With Facebook Image Posts

Angie Pascale, writing for ClickZ, discusses the power of images to increase brand engagement with consumers on social platforms.

Pascale states that photos receives 53 percent more likes on Facebook than the average post, and 84 percent more link clicks.

She suggests the following tips when creating and posting images on Facebook:

-Share the images of real people, preferably customers or influencers

-Focus on faces

-Use lifestyle imagery

-Write brief copy

-Encourage short responses to simple questions

-Create image galleries

-Capitalize on the nostalgia effect

Keeping the above points in mind when posting images on Facebook will increase consumer engagement with brands and products.

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