email

Spillover Benefits of Online Ads

  • MSI

Email advertising can increase spending in actual, physical retail stores, new statistical tools show. If this is not uplifting enough for those who deal with such advertising, analysis published in an MSI working paper found something else surprising. The effects are highest among consumers with fewer recent interactions with that particular retailer.

U.S. Email Deliverability Drops, Global Rates Stagnant – via MediaPost (source: Return Path)

The US has seen its email deliverability sharply decline. U.S. email deliverability rates have dropped from 87% in 2014 to 76% in 2015. According to Return Path’s 2016 deliverability report, now only 73% of promotional emails sent by American email marketers reached the correct inbox – which is 6% below the global average.

The firm analyzed a representative sample of more than 2.5 billion promotional emails sent between April 2015 and June 2016 and across more than 140 global mailbox providers in its annual email deliverability benchmark report. Both spam trap emails and missing emails were included in the deliverability statistics.

Access full article from MediaPost

Marketers to Increase Investment in Email, Social

Email, followed by social media and mobile marketing, are the top areas for increased marketing spend in 2015, according to Strongview’s Marketing Trends Survey and highlighted in Media Research Brief. The top three concerns for marketers going into 2015 are: Read more »

Email Preferred for Brand-Consumer Communications

Survey results from MessageSystems highlighted in Media Research Brief suggest that email is consumers’ preferred method of communication with brands. This was true for both initiating communication with brands on non-emergency customer service issues, as well as receiving special offers or coupons. Read more »