digital video viewership

Long-Form Digital Video Grows — On Laptops, Connected TV, Mobile via MediaPost (source: Ooyala)

Traditional TV networks/producers are seeing continued growth in long-form content for digital media — on laptops/computers, connected TV and even smartphones.

Time spent watching mid-form (5 to 20 minutes) and long-form (over 20 minutes) content comprised 57% of all video watched on laptops/computers in 3Q2016 according to an Ooyala video report. That is a 43% increase year-over-year.

Long-form video comprises 90% of all video time on connected TV; tablets, 43%; desktops, 42%; and smartphones, 30%.

Short-form (under 5 minutes) content is still comprising the majority of video viewing on mobile at 52%.

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