The Demographics of Covid Deaths
This chart from the CDC is based on one million deaths announced this week. The median age of those who died from Covid is 75. Almost three in four who passed away were age 65+. Read more »
COVID-19
Consumers’ New Realities and Routines
Numerator’s “New Realities & Routines” study analyzed responses from over 10,000 consumers. It dissects the market dynamics affecting today’s consumers with a segmentation analysis, to provide an understanding of “new realities” and “new routines.”
Can Virtual Communication Curb Creativity?
A study tried to assess the impact of working from home and the use of videoconferencing on generating creative ideas. The researchers concluded that videoconferencing interferes with idea generation.
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- Research & Data Quality
- Article
Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond (Event Summary)
Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement. During this Insights Studio, we explored the measurement challenges brands have faced in the wake of significant consumer changes. We also discussed best practices brands should be using to ensure their marketing measurement is set up for future success as consumers continue to react to major societal change. Executives from OptiMine, an agile marketing analytics provider, Kepler, a global digital agency, and Beachbody, an innovative health and fitness company, shared their observations on how changes in consumer shopping and media consumption behaviors have been reflected in marketing measurement.
Member Only AccessNYCU: Most Americans Are Returning to Normal
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