commerce media

• Research & Data Quality
• Article

What Buyers Expect from Retail Media Measurement

• ARF; The Advertising Club of New York

As retail media expands across onsite, offsite and in-store environments, buyers are looking beyond basic attribution to determine whether advertising is actually driving incremental sales. In a guest article for The Advertising Club of New York, Tracy Adams, PhD, ARF Senior Director of Research & Insights, examines findings from the second phase of the ARF Retail Media Network Standardization Project, revealing what advertisers and agencies say they need to make retail media measurement more comparable, transparent and trustworthy.

• Article

Modern Measurement for a Changing Commerce Funnel

• Article

Retail Media, Rewritten: What’s Changing and What Matters Now

• Article

Arc Shopper Sentiment Study: Decoding the Emotions of Shopping to Win in Retail

• Article

Retail Media Networks in Focus: Credibility, Consistency, and Incremental

• Article

Always Shopping: How Constant Commerce Is Reshaping the Consumer Journey & the Future of Retail Media

• Article

Enabling Unified Retail Media Measurement

• Past Event Highlights
• Article

Commerce and Shopper Intelligence

Retail media networks and commerce media are redefining the data and measurement landscape, creating new opportunities—and complexity—for marketers and researchers alike. At Commerce & Shopper Intelligence 2026, brands, retailers, and researchers revealed how they’re adapting methodologies and frameworks to better understand increasingly fluid, data-rich shopping journeys.