The deck’s sub-heading is, “Using Neuroscience to Evaluate Advertising Engagement While Co-Viewing.”
The research was comprised of five methodologies: Core Biometrics, Eye Tracking, Facial Coding, Behavioral Coding and Self-Reported information.
Four key findings:
There are four business applications as well in the complete deck.
“Measure More Consumers, More Choices, More Screens” – ABC Television
ABC’s research findings will include:
Creating new ways of measuring all viewing across all platforms.
Better understanding reach, frequency, and time spent across the platforms.
How viewers reached on digital change the overall profile of the audience.
The impact SVOD services have had on traditional TV viewership.
Best ways for tracking and reporting multiplatform viewing.
“Children and Teens: Cross Platform Media Consumption” – RealityMine
Measuring media consumption of children and teens has traditionally presented challenges.
In conjunction with Center for Innovative Media Measurement (CIMM), RealityMine partnered with TiVo Research, key family content media owners (e.g. Google, Viacom, Disney and Turner), and children’s manufacturers (e.g. Crayola and Lego) to measure, and deliver a thorough view of the total media consumption of these two key audience segments.