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The pandemic sheds new light on the implications of the digital divide in the US. Read more »
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Member Only AccessThe Unintended Consequences of Privacy Regulations
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Member Only AccessChildren, Teens and AI
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Member Only Access2024 Trends Update
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- Research & Data Quality
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The Age of Acquisition Effect Has a Small Impact on Brand Recognition
Things learned early in life are recognized faster and more accurately, according to the age-of-acquisition effect, a phenomenon studied widely in psychology research. A new study recently published in the Journal of Advertising Research explores how this effect works in the context of brand names. It finds that brand exposure frequency and usage recency have a much greater effect on recognition than the age of acquisition itself.
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