Key Drivers of Cord-Cutting
MRI-Simmons’ “Cord Evolution Study” has been tracking cord-cutting for eight years. This year’s iteration summarized key findings in “5 reasons why many consumers have cut their TV cord.”
AVOD
How Viewers Keep Changing…and Churning
In our last issue, we featured insights from an LA Media Research Council event on recent research insights. This issue of NYCU presents a summary of new studies and media experts’ conclusions regarding 2023 priorities. Read more »
How Viewers Keep Changing
A recent LA Media Research Council event featured insights from 2022 research and discussions about 2023 priorities to meet business challenges. This issue of NYCU presents a summary of learnings from the 2022 studies outlined at the event. Highlights of the media experts’ conclusions regarding 2023 priorities will be in the next NYCU. Read more »
- Research & Data Quality
- Article
2022 Media Insights and 2023 Challenges
An ARF event presented by the LA Media Research Council focused on insights from 2022 research and on 2023 priorities to meet business challenges. Issues addressed in research presentations and by an expert panel included the evolution of streaming during an economic downturn, how to manage subscriber churn, understanding Gen Z and the continued need for better measurement across the ecosystem.
Member Only AccessMedia Trends
How media use and the media business will develop is one of the most frequently discussed topics. Here are some of the key issues from 2022 – which continue to be a focus of both research and speculation: Read more »
Will Inflation and a Recession Impact SVOD Subscriptions?
The short answer is yes. However, several studies agree that the impact may be smaller than often assumed because the top drivers of streaming subscriptions and churn are not cost and income.
- Past Event Highlights
- Article
Optimizing Total TV: Strategies for the New Media Landscape
On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape at OTT 2022 held on the Warner Bros. Discovery Studio Lot in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement.
Member Only AccessStreaming With or Without Ads?
New research explores consumer sentiment regarding ads in streaming services – both pros and cons.
Insights on Latino-led Content and Viewers
Sponsored by Nielsen
Coinciding with Hispanic Heritage Month, Nielsen has released a new report, “Latino-led content and viewers: The building blocks for streaming’s success.” Read more »
The Evolution of “OTT” and “CTV”
While there is still some disagreement over the definition of “OTT” and “CTV”, most use these terms now in a new way that reflects the changes in the media landscape and viewer behavior during the last five years.