advertising trends

2016 Marketing Trends

Himanshu Sareen, writing for ClickZ, presents four marketing trends for 2016:

1.Oculus Rift-Acceptance of virtual reality by consumers is increasing rapidly. Oculus Rift will inevitably have a huge impact on the ways in which marketers engage with consumers.  As consumers come to expect full immersion with marketing campaigns, companies who don’t supply a virtual experience for customers could lose sales.

2.Snapchat is a platform that enables users to digest social media in real-time.  Snapshot allows marketers the opportunity to offer exclusive content that has an expiration date, which is especially attractive to millennial customers.

3.Stronger search capabilities within social media represent a potential marketing benefit for brands.  Buy buttons and payment messaging within social media will allow the development of an all-in-one platform.

4.The Internet of Things is being rapidly adopted.  Wearable technology is expected to achieve a 28% user adoption rate by 2016.  IoT is expected to become a more important marketing tool for customer engagement.


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Internet adspend to overtake TV, study finds

According to the latest International Ad Forecast from Warc, the internet is expected to overtake TV to become the largest medium for advertising in 2016. Across all key markets, internet adspend is expected to register rapid growth, rising 15.6% to $135.9bn in 2015 and 12.7% to $153.1bn in 2016. At the same time, adspend on TV is expected to fall 0.9% to $144.9bn this year before rebounding with 3.1% growth in 2016. By then, TV adspend across the 12 markets will be worth $149.4bn, or $3.7bn less than adspend devoted to the internet.

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