The lift that out-of-home viewing gives to news and sports programming has been documented, but according to a new report by Nielsen, other types of shows on broadcast, cable and Spanish-language networks are also getting a significant boost.
For the first six months of the year, Nielsen looked at contestant competitions, game shows, comedy entertainment and audience participation shows and found that the broadcast networks that air those shows saw an average increase in their audiences of 5% when viewing at work, at a friend’s house, in a doctor’s office and other locations are included. Among adults 18 to 49, the lift was 8%, or about 115,000 people per telecast. On cable, out-of-home viewing bumps up viewers in the 18 to 49 demo by 4%.
On Spanish-language broadcast networks, out of home viewing provided a double digit lift to these types of entertainment shows in the first half of the year.
Source: Lafayette, J. (2018, August 29). Out-of-Home Viewing Boosts Comedy, Competition Shows. Broadcasting & Cable.