Two winning papers to be presented onstage include:
- “What a Shorter Ad Can (and Can’t) Do” – Shorter ads can be good for recall, less useful for ad liking and avoiding clutter (Ehrenberg-Bass Institute and Media Science).
- “Connecting Across Generations” – Insights on generational differences and similarities and identifying how a brand breaks through (ABC Disney, Omnicom Media Group, Insight Strategy Group).
One of the onstage panels:
- “Stop Talking and Start Doing Something” – Listen to how members of the media ecosystem are scaling new ways to improve the consumer ad experience (The Wharton School, Turner Ignite, Horizon Media, Fox Network Sales).
To register and to learn more about the conference, visit: https://thearf.org.