A staggering 182,000 in attendance from 155 countries with nearly 5,000 exhibitors.
“Internet of Things” is evolving into the “Intelligence of Things,” with the growth of embedded artificial intelligence, machine learning and digital assistants.
Speakers continually referenced the automotive industry’s significant investment in self-driving technologies
Source: Oscar, M. (2019, Jan 14). HocusFocus.
Marketing has become “much more of a technology function. The intersection of marketing and tech is so critical right now that there’s a strong, great reason to be [at CES], to be exploring and thinking about what’s coming,” IBM CMO Michelle Peluso.
Marketing Technology accounted for nearly a third of marketing expenses in 2018, way up from 22% in 2017. (Survey by Gartner among 600 marketers in North America).
“The high speed of data transmission via 5G will be transformational across everything from phones to cars to augmented reality,” Adobe Systems Inc. CMO Ann Lewnes.
“Voice activation is becoming a really large part of what we plan to do in the future in how we serve both music and podcasts to listeners,” Pandora’s CMO Aimee Lapic.
“The big challenge of e-commerce is not the big warehouses holding products and making sure orders are made, but the cost is in that last mile of delivering objects,” Unilever CMO Keith Weed.
Source: O’Reilly, L. (2019, Jan 11) 5G, Robot Delivery Dogs and a Google Ad Blitz: What CMOs Found at CES. WSJ.
“5G will be as revolutionary as electricity. We spent the last 30 years connecting people; we will spend the next 30 years connecting things,” Qualcomm CEO Brian Modoff.
“When it comes to 5G, it’s not like flipping a switch.” Based on our own projections at the CTA, it won’t be until 2022 until the majority of smartphones in the U.S. will be 5G enabled,” Steve Koenig, VP of market research, Consumer Technology Association.
Source: Slefo, G. (2019, January 11). 5G ‘will be as revolutionary as electricity. Ad Age.
Editor’s Note: Different perspectives from this “Global Stage for Innovation.”