Data is growing and data-driven marketing is officially digital first
In a year filled with increased scrutiny, sweeping regulation & unanswered questions surrounding data, it proves no less important now than it was last year. It actually spurred on more investment in data management tech and infrastructure used to manage data.
Spending on 3rd party data continues to grow and is expected to hit an all-time high of $19.2B by the end of 2018 (+17.5% versus year ago), in support of advertising and marketing use cases alone. For the first time, the primary driver of this growth is digital.
Source: Borst, J. & Richardson, O. (2018, December 12). Top Takeaways: 2018 IAB Data & Mobile Symposium. IAB.
Editor’s Note: A brief segment from an interesting new IAB report.
Designers Pick the Best Magazine Covers of 2018
10 creative directors tell us what struck them the most about their favorite covers of the year.
Source: Folio Magazine Staff. (2018, December 27). Face Up: Designers Pick the Best Magazine Covers of 2018. Folio Magazine.