Among the issues discussed will be new cross-platform opportunities that provide salient insights that impact monetization of TV properties.
- …when including a specific cable network’s digital properties, nearly a third of its total audience is uncovered.
- …another cable network’s presence on TV, desktop and mobile reaches an unduplicated audience of 174 million – more than half the U.S. population.
Motivation is another key element to be addressed.
For more information visit Audience Measurement.