Given the many reports and discussions about the ascent of streaming, one might think that most of video consumed today is streamed. New Nielsen data show we’re not there yet.
According to data from Nielsen’s Streaming Meter, a subset of nearly 1,000 streaming-capable homes from the National TV panel, as of Q2 2020, streaming now comprises one-fourth of all television minutes viewed. Netflix is the largest contributor to streaming share at 34%, followed by YouTube at 20%. In a short amount of time, newcomer Disney+ now accounts for 4% of total streaming time.
Source: The Nielsen Total Audience Report ( 2020, August). Nielsen.