Although not a new concern, attribution is more urgent than ever as platforms multiply and privacy rules are changing.
For the last five years, one of the most important ARF events has been the Attribution & Analytics Accelerator, which focuses exclusively on attribution, marketing mix models and the science of marketing performance. This year’s event (November 15-18, from 12:00-2:15) features modelers, marketers, researchers and data scientists to address such issues as:
- Which data provide privacy compliant solutions?
- How to measure long-term effects in MMM, as well as measuring the full funnel and capture the value of advertising accurately.
- Exposure measurement quality and unified measurement needs.
The ARF and Sequent Partners present this event to quicken the pace of innovation and promote best practices across a wide variety of categories, share experiences, offer new perspectives, and advance practical ideas, innovative techniques and applications.
To register use this link.