Havas Media has prepared estimates of media inflation rates, as well as related media trends, for the 4A’s. These estimates are based on an analysis of past inflation rates, as well as expert consensus. This “Media Inflation Trends Report” covers national and local TV, online video, magazines, newspapers, radio, outdoor, display, paid search, and mobile. The report’s authors are Gregory Aston, SVP, Director of Competitive Intelligence; Joe Abruzzo, EVP, Chief Exploration Officer; Peter Sedlarcik, EVP, Business Insights & Intelligence.
The report concludes that overall, media inflation in 2016 is expected to maintain a positive trajectory, boosted by the Olympics and Presidential election.
A matrix of historical CPM cost trends and forecasts covering the period from 2010 to 2016 is also included in this report.
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