Online video – and especially live video – has become a promised land for a bevy of Internet companies. Live-streamed video brings an immediacy and a reason for people to keep coming back to a website.
And it also provides valuable content with which marketers can place advertisements, typically for a heftier price than, say, an online display ad. That’s why Facebook, Snapchat and Twitter, among others, are all rushing to strike deals to bring live-streamed events to their users.