Editor’s Note: Quick takes on a panoply of topics from industry leaders (Part 3, Media & Publishers).
- Donna Speciale, president of ad sales, Turner
Advancing advertising monetization and measurement practices by this time next year. If we don’t fundamentally change our conversations and the structure to partnerships, we’ll fail as an industry.
- Linda Yaccarino, chairman of advertising sales & client partnerships, NBC Universal
Paralyzed by legacy, our industry is not moving fast enough to serve consumer behavior.
- Gayle Troberman, EVP and CMO, iHeartMedia
There is more data than ever before, but marketers are out of touch with real consumers in real markets, living lives very different than those planning campaigns in Williamsburg or Venice, California. Human bias plays in.
- Nicholas Carlson, global editor-in-chief, Business Insider and Insider
The other night, I was flipping between the cable news networks, and it was like they were reporting on alternate universes, each with a different set of facts. I’m terrified of filter bubbles.
- Rich Antoniello, CEO, Complex Network
We’re in a bigger race right now, betting that newer market opportunities will be able to offset compressing legacy revenue lines. I wish I had a crystal ball that would assure me the OTT market will mature quickly enough to offset the continued margin pressure in the advertising market. And new revenue lines will mature on pace with our speed at diversifying and continuing to transform the business.
Source: What Scares Me Right Now… (2018, October 22). AdAge.