“People no longer go online — they live online. As a result, the driving force for brand growth is a new concept called ‘Share of Life’ – or the depth of a brand’s presence and meaningfulness in a person’s 24-hour day.
Source: Jespersen, S. (2018, December 19). How Deeply Is Your Brand Embedded in Your Customers’ Cyberspace Life? ANA.
Share of the US digital ad market leaders – These five firms captured about 70% of the market.
Source: Fischer, S. (2019, January 8). Axios Media Trends: Checking Amazon’s long road ahead. Axios.