The ARF’s OTTxSCIENCE Conference was held this week in LA – stay tuned for updates in an upcoming issue.
Advertising Week OTT Panel
Nielsen Watch president Megan Clarken said that average Americans watch 6 hours of video per day, with 4 hours and 45 minutes of that being linear TV. OTT comes out to about 45 minutes. But that will change, she added: “That 45 minutes is going to eat into that live TV time, and it will be really interesting to see who rises to the top.”
The panel, “The Money’s in the Living Room: The Future of Advertising is OTT”, was just one look into how to over-the-top video is set to grow in upcoming years, and how marketers can take advantage of it. Cynopsis.