Leo Burnett’s North American CEO speaks about creativity and change, “for me, data is a forest when I want a house: It’s great to have all that wood, but if I didn’t have someone who can do something with it, it’s irrelevant.” AdAge.
Live sports programming continues to climb — now representing 39% share of all total day C3 18-49 viewing for the 2017-2018 TV season among broadcast networks. This is up from 37% a year ago; 34% in the 2015-2016 season; and 29% the season before that. C3 is the average commercial minute ratings plus three days of time-shifted viewing. MediaPost.