ARF SHOPPERxSCIENCE Event
“The old axiom was that consumers could get good, cheap, or fast, but never all three at once. Today’s consumers, however, are becoming accustomed to getting all three, even though providing these may not necessarily be sustainable.”
The metrics that matter to Netflix (in the UK)
Netflix is notoriously cagey about its metrics, but new information submitted to British lawmakers shows the company’s attempts to become more transparent through three key descriptors. The three measured after 7 and 28 days of release on Netflix are:
- Starters: “households that watch two minutes of a film or one episode”.
- Watchers: “households that watch 70% of a film or single episode of a series”.
- Completers: “households that watch 90% of a film or season of a series”.
Sources: UK Parliament (2019, October 23). The Metrics That Matter To Netflix. WARC.
Quote in the Wall Street Journal
(article is unavailable, quote is from Brad Fisher, KPMG’s U.S. leader of data and analytics.)
“You should collect as many data points as you can. But don’t throw out your intuition. Why? For starters, data can be manipulated, hard to interpret or impossible to apply.”
Source: Stoll, John D. (2019, October 18). ‘Feel The Force’: Gut Instinct, Not Data. WSJ.