In this MarketingProfs article, Jeff Sierra discusses the vital role innovation plays in the success of companies. He presents the key organizational traits required to build a culture of innovation.
-Unrelenting customer focus-understanding customer needs and pain points.
-A passion to serve-companies and employees must be solution-driven and willing to break down organizational silos.
-Competitive spirit-generating and implementing new ideas in a desire to beat the competition.
-Teamwork and collaboration-most innovation comes from multiple employees and multiple ideas rather than from a single person in the organization with a single idea.
-Courage-the corporation’s environment must facilitate creative thinking and include a tolerance for challenging the norms.
-Listening-new ideas can be difficult to understand, and patience is necessary to allow the ideas to fully develop.
Fostering a culture of innovation is critical for the long-term success of any organization.
See all 5 Cups articles.
For more on this topic, check out the Marketing Tab in Morning Coffee.