Established in 2006, the ARF Great Minds Awards honor those who are contributing impactful research that is advancing the business of their organizations and the advertising industry at large. This year’s awards, in nine categories, will be honored on September 19th (details, including registration, below).
The ARF will present the Great Mind President’s Award to Michelle Peluso, senior vice president and chief marketing officer of IBM. Nominated by the ARF’s president and CEO Scott McDonald, Ph.D., the award is given to an individual doing groundbreaking work in his/her field.
Ms. Peluso will talk about how she is changing the culture at IBM through left- and right-brain collaboration, and how disruption should be embraced, not feared.
The 2017 Great Mind Awards luncheon will be held on September 19, 2017 from 11:30am-2:30pm at the Battery Gardens Restaurant in downtown Manhattan.
Click to purchase tickets.
Click to learn more about the ARF’s Great Mind Awards.