Verto Analytics, Inc. provides insights into the daily Android app routines of consumers and considers the impact of these app routines on the industry.
Verto Analytics has found that:
-Mobile apps now account for more than 85 percent of time spent on mobile devices.
-Overall, Android app usage peaks on Friday, and then usage drops by 10 percent the rest of the weekend. Apps are more of a weekday activity.
-Among Android users, social networking apps capture a smaller audience on weekends than weekdays.
-Android entertainment apps, book apps, and reference apps run counter to this trend-they actually peak on the weekends.
-Finance app usage peaks on Friday mornings.
-Sports apps peak on Friday at midday.
-Android photo, video, and lifestyle app usage remains fairly stable throughout the week.
Marketers using Android apps in their campaigns should consider Verto Analytic’s findings.
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