Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about. But it’s not enough to simply see people watching content away from their homes. Marketers need to know what they’re watching.
The Nielsen analysis looked into total day out-of-home TV viewership from the beginning of 2017 to the end of May. Viewership among persons age6+ increased by 4%, with the lift +8% among those age 18-34.
Among the more detailed data provided in the release: OOH viewing by age breaks; OOH average lift among Broadcast/Cable program viewership; OOH average lift by program genre (e.g. Sports Events, News, General Drama).
To read the complete article, click to visit Nielsen.
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