Average CMO tenure is getting a bit longer, and while women are still in the minority, they’re better represented among chief marketing officers than anywhere else in the C-suite, according to a new study by sales intelligence firm Winmo.
The mean CMO tenure among 2,400 executives in the study was almost 43 months.
Tenures measured by Winmo are up considerably from a mean of 37.5 in its March 2017 study covering 1,400 executives. A study from Spencer Stuart released earlier this year of CMOs at 100 leading advertisers found a mean tenure of 44 months.
Women held almost 42 percent of CMO posts in the Winmo study, not far from the 45 percent of top marketers among members of the Association of National Advertisers.
However, women are not at parity either way, but Winmo notes they are far better represented among CMOs than elsewhere in the C-suite, where only 4 percent of CEOs, 12 percent of chief financial officers and 9 percent of chief information officers are women.
Gender breakdown and tenure varies substantially by industry. Winmo found women and men almost equally represented as CMOs among digital business providers, while at restaurants male CMOs outnumbered female almost 2 to 1.
CMO tenures were longest at financial-services firms—averaging 39 months—and shortest at digital service providers, 24 months.
Source: Neff, J. (2018, December 18). CMO Tenures Grow Longer: Study. AdAge.
Editor’s Note: Report on executives analyzes CMO tenure and the role of women in the C-suite.