Euromonitor highlights the top global consumers trends for 2015. Among the themes: connected health, the rise of lightweight living, and buying convenience. Of the latter, the report notes that: “Despite the well-publicized spread of online shopping, ‘real world’ food shopping seems to be going back in time, with more shoppers appearing to prefer the simplicity and convenience of nearby shopping over choice. These shoppers are selecting to buy less, more often in so-called ‘top-up’ shopping. This is a consumer preference reflected in plans for smaller, neighborhood stores.” Of course, technology has a large role in supporting convenience.
Additional themes covered in the report include: millennials, privacy, and consumption as a route to progress.
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